Education
Master of Arts, Public Relations
University of Houston
Jack J. Valenti School of Communication
2008 – 2010
Bachelor of Science,
Psychology
Louisiana State University
2001 – 2005
Skills
Digital
Brand Activation
Budget/Planning
Client Relations
Copywriting & Design
Corporate Communications
Event Management
Influencer Marketing
Media Relations
Public Relations
Social Media Marketing
Strategic Messaging
Team Leadership
Personal
Adaptable
Creative
Dedicated
Detail-oriented
Discreet
Efficient
Fast Learner
Organized
Relationship Builder
Reliable
Strong Writer
Time Management
Works Well Under Pressure
Applications
Adobe Creative Suite
Analytic Platforms
Basic HTML
Email Marketing
Final Cut PRO
Google Adwords &
Display
Mac & PR Systems
Media Monitoring
SEO
Project Manager
Walker International Communications
2017 – Present
Oversee business development and communications strategies – B2B and B2C. Direct all branding, digital, media relations, influencer marketing, corporate positioning and tradeshow marketing in addition to internal communications and employee training programs. Clients: Disney The Lion King on Broadway, Aladdin on Broadway and Alvin Ailey American Dance Theater.
Freelance Publicist
Publicist
2016 – 2017
Established PR strategies and executed brand campaigns that include media relations, sponsorship/ event activation, influencer marketing and c-suite communications that drive consumer and trade media coverage, positive buzz and social conversation. Clients: Essence Music Festival, New Orleans Film Society and Museum of Contemporary African Diasporan Arts.
Public Relations Manager
Apollo Theater
2012 – 2016
Delivered strategic communications leadership to amplify awareness of brand messaging and support institutionally noteworthy initiatives and high-profile client events, including Apollo Spring Gala, “What Happened, Miss Simone? (Netflix), Pitbull LIVE at the Apollo (SiriusXM), “The Power of an Educated Girl” with former First Lady Michelle Obama (Glamour Magazine). Oversaw internal marketing staff and external agencies in developing integrated communications strategies.
Communications and Development Associate
University of Houston
2008 – 2010
Supported fundraising and communications functions to increase the funding and visibility of the university’s African-American Studies Cultural Center, its programs and advocacy efforts.
Summary
Brand Activation - Client Relations - Copywriting & Design
Corporate Communications - Email Marketing _ Event Management - Influencer Marketing - Media Relations - Public Relations - Social Media - Strategic Messaging
A writer at heart, I deliver marketing and communications strategies that connect, enchant and call to act. From creating c-suite messaging to helping nonprofits and brands share impactful and compelling stories, I can draw from my diverse background in music, film, performing arts, retail, healthcare, hospitality, education and social impact. An energetic leader in public relations, social media, digital marketing and event planning, I create winning strategies to accomplish organizational goals. In working with corporate partners, foundations, media and government representatives, I have developed a deep sense of stewardship, a value I uphold and look for in my workplace.